Sponsorship
HSBC believes sponsorship offers an opportunity to connect with customers and colleagues in the communities in which we serve. We support local, regional, national and international initiatives that promote strong community ties and cultural awareness.
Sponsorship criteria
HSBC Bank Canada sponsorship targets internationally-focused, industry-leading events and activities, with a focus on culture and sports, such as golf, rugby and tennis.
If you would like to apply for HSBC sponsorship, please review the sponsorship criteria checklist (1-page PDF 155KB) and submit a proposal via our online form .
Our Marketing Department will respond within 30 days.
Sponsorship vs. Charitable Contributions
Every year, we receive sponsorship enquiries from organizations that would be better candidates for charitable contributions and vice versa. To find out which is the best fit for your organization or event, refer to the table below:
| Sponsorships | Charitable contributions | |
|---|---|---|
| Type of organization / event | For-profit | Registered Canadian charity |
| Audience | Existing or potential HSBC customers | Communities where HSBC has a presence |
| Benefits to HSBC | Builds HSBC brand, business and reputation | Supports the communities HSBC operates in |
| Managed by | HSBC Marketing Department | HSBC Corporate Sustainability Department |
To learn more about community investment at HSBC Bank Canada, visit our Community page.