HSBC believes sponsorship offers an opportunity to connect with customers and colleagues in the communities in which we serve. We support local, regional, national and international initiatives that promote strong community ties and cultural awareness.

Sponsorship spotlight: Toronto International Film Festival (TIFF)tiff.

HSBC Bank Canada is a proud supporter of arts and culture, and is a multi-year sponsor of TIFF and the TIFF Bell Lightbox, the venue and home for TIFF in Toronto. For more information, visit tiff.net

Sponsorship criteria

HSBC Bank Canada sponsorship targets internationally-focused, industry-leading events and activities, with a focus on culture and sports, such as golf, rugby and tennis.

If you would like to apply for HSBC sponsorship, please review the sponsorship criteria checklist (1-page PDF 155KB) and submit a proposal via our online form .

Our Marketing Department will respond within 30 days.

Sponsorship vs. Charitable Contributions

Every year, we receive sponsorship enquiries from organizations that would be better candidates for charitable contributions and vice versa. To find out which is the best fit for your organization or event, refer to the table below:

  Sponsorships Charitable contributions
Type of organization / event For-profit Registered Canadian charity
Audience Existing or potential HSBC customers Communities where HSBC has a presence
Benefits to HSBC Builds HSBC brand, business and reputation Supports the communities HSBC operates in
Managed by HSBC Marketing Department HSBC Corporate Sustainability Department

To learn more about community investment at HSBC Bank Canada, visit our Community page.